Value and outcomes
De-risking
Also calledBet-risk reduction, Reducing product risk
Reducing the chance that a product bet fails, by testing its riskiest assumptions before investing heavily in it.
Every roadmap item is a bet: that the problem matters, that the solution will be used, and that it can be built. De-risking means finding the weakest of those assumptions and testing it as cheaply as possible.
Research, prototypes, competitive analysis and small experiments are all de-risking tools. Their value is measured in bad bets avoided, which is why it rarely shows up on a dashboard.