Research methods
Leading question
A question worded in a way that suggests the answer you want, such as 'How much did you enjoy the new feature?'
Leading questions push people towards an answer by assuming something or signalling what the asker hopes to hear. People are generally polite and suggestible, so the results come back looking better than reality.
The fix is neutral wording that allows any answer: 'How was your experience with the new feature?' rather than 'How much did you enjoy it?'