Product metrics and goals
Take rate
Also called Commission rate, Rake
The share of each transaction a marketplace keeps as revenue.
How it's worked out
Marketplace revenue ÷ gross merchandise value × 100. Net revenue = GMV × take rate
A higher take rate earns more per transaction but gives sellers a reason to deal directly or move elsewhere. It has to match the value the marketplace adds.
Payments, delivery and promotion are the usual ways marketplaces justify a higher one.
In practice
A 12% take rate on $600,000 of GMV is $72,000 of net revenue.
Common mistake
Raising the take rate to hit a revenue target without watching seller churn.