Product and strategy
Product vision board
Capture a product's vision, target group, needs, key features and business goals on one board the whole team can point to.
- Time45 to 90 minutes
- People2 to 8 people
- Steps4
What it's for
A vision statement on its own is easy to agree with and hard to use. The product vision board puts the reasoning beside it: who the product is for, which need it meets, what makes it stand out, and why it's worth it to the business. A weak box is a gap in the strategy.
Keep the vision short and inspiring, and everything below it specific. The boxes underneath can change as you learn; the vision should change rarely.
How to run it
Write the vision10 min
Why the product exists and the change it should bring, in a sentence.
Who and why15 min
The target group, and the main need or problem the product addresses for them.
What and what for15 min
The three to five features that make it stand out, and the business goals it serves.
Find the weak box5 min2 votes each
Vote on the box you have the least evidence for.
Tips
- Describe one target group. If there are two, they probably need two boards.
- Put the most important need and business goal at the top of their boxes.
Where it comes from
Created by Roman Pichler, who publishes it under a Creative Commons Attribution-ShareAlike licence.
Pairs well with
Ladder of needs
Climb from what your product does, to how it does it, to why it matters, to find a vision the team can sell and a way to sort the roadmap.
Lean canvas
A one-page business plan for a new product: problem, customers, solution, unique value and the numbers that matter.
Working backwards press release
Write the press release and FAQ for a product before building it, so the team agrees on the customer and the benefit first.